"TikTok and ByteDance employees regularly engage in 'heating,' a manual push that ensures specific videos 'achieve a certain number of video views'..."

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"... according to six sources and documents reviewed by Forbes," says Forbes, in "TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral."

For years, TikTok has described its powerful For You Page as a personalized feed ranked by an algorithm that predicts your interests based on your behavior in the app. But that’s not the full story....

I'll have to give some more thought to how nefarious this is. 

Cory Doctorow seems to think it exemplifies the awfulness of all sorts of things: "Tiktok's enshittification."

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them....

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