"I think people kind of appreciate that there’s this thing online that’s just fun. It’s not trying to do anything shady with your data or your eyeballs. It’s just a game that’s fun."

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Said Josh Wardle, the inventor of Wordle, quoted in "Wordle Is a Love Story/The word game has gone from dozens of players to hundreds of thousands in a few months. It was created by a software engineer in Brooklyn for his partner" (NYT).

I played for the first time and got the word on the fifth line, without being strategic in choosing the first word, just using the kind of logic you use in Mastermind. It's more interesting than Mastermind, because the answer will be a real word, not just any combination of letters/colors.

The popularity of the game — not the game itself — had something to do with the very popular NYT game Spelling Bee:

Mr. Wardle said he first created a similar prototype in 2013, but his friends were unimpressed and he scrapped the idea.... The breakthrough, he said, was limiting players to one game per day. That enforced a sense of scarcity, which he said was partially inspired by the Spelling Bee, which leaves people wanting more, he said.

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