"When the English Twitter account for the French foreign ministry revealed Franck Riester’s new title of junior minister for trade and 'attractiveness'..."

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"... it immediately elicited mocking online and questions about whether it had been mistranslated. In France, the term 'attractivité' is often used to refer to attracting investment. The French foreign ministry assured its followers it had looked up the definition of the word in English, but that did little to shut down the jokes and memes."

So... they've modified it to "economic attractiveness."

Politico reports.

I love the photograph of the (erstwhile) Minister for Attractiveness:



Such delicate hands! I myself am mesmerized.
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