Isn't there a rule — never read a book that has "PhD" next to the author's name on the cover?

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Here, somebody asked the question at Quora, "Should I put 'PhD' after my name on the cover of my book?" Top answer:

Serious academic books rarely if ever include the author's qualification on the cover. I suppose it's a bit like saying "Trust me, I'm a doctor" - it makes you look shifty. A book should be judged on its content, not the author's educational status, which can be indicated in other parts of the book.

The trouble with advertising your qualification upfront is precisely the one you have indicated: is it relevant? is it even a proper degree? (Let's face it there is no shortage of dodgy PhDs out there.) I work in a library, and I have found that PhD or MD or whatever after the author's name on a cover is an almost certain sign of a book to be avoided.

ADDED: Overheard at Meadhouse:

"There, I made a post out of your idea."

"What was my idea?"

"I just wrote a whole post. Read the post!"

"I have to read your blog to know what my own ideas are?"

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