"The effectiveness of the TikTok experience is found in what it doesn’t require. Unlike Twitter..."
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"... TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. The short-video format grabs the user’s attention at a more primal level, relying on visual novelty, or a clever interplay of music and action, or direct emotional expression, to generate its appeal. And, unlike Facebook, TikTok doesn’t require that your friends already use the service for you to find it useful. Though there are some social features built into TikTok, they’re not the main draw of the app. TikTok also doesn’t rely on its users to manually share content with friends or followers to surface compelling offerings. It assigns this responsibility to its scary-good recommendation algorithm.... [T]he app can target a user’s interests with uncanny accuracy in as little as forty minutes of observation. This rejection of the social-graph model has allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter...."
From "TikTok and the Fall of the Social-Media Giants Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms" (The New Yorker).
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"... TikTok doesn’t need a critical mass of famous or influential people to use it for its content to prove engaging. The short-video format grabs the user’s attention at a more primal level, relying on visual novelty, or a clever interplay of music and action, or direct emotional expression, to generate its appeal. And, unlike Facebook, TikTok doesn’t require that your friends already use the service for you to find it useful. Though there are some social features built into TikTok, they’re not the main draw of the app. TikTok also doesn’t rely on its users to manually share content with friends or followers to surface compelling offerings. It assigns this responsibility to its scary-good recommendation algorithm.... [T]he app can target a user’s interests with uncanny accuracy in as little as forty minutes of observation. This rejection of the social-graph model has allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter...."
From "TikTok and the Fall of the Social-Media Giants Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms" (The New Yorker).
Not one word about China in that article, by the way, so don't use the comments to worry about China. The issue here is that TikTok has caused Facebook to move away from its "social graph" model, which requires users to build a network of friends.
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"The effectiveness of the TikTok experience is found in what it doesn’t require. Unlike Twitter..."
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