Jane Goodall is in an underwear commercial.

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I noticed that through "G-strings in the mist: ‘You wouldn’t expect Jane Goodall to be fronting a campaign for underwear’/Renowned primatologist ‘had a laugh’ at the idea she’d be surrounded by models wearing Australian bamboo fabric brand Boody" (The Guardian).

“It’s interesting,” says Associate Prof Michal Carrington, a researcher in ethical consumption at Melbourne University. “Because you wouldn’t expect Dame Jane Goodall to be fronting a campaign for underwear.... This ad campaign doesn’t really give that sense of moral shock, or that sense of why … The sense that people in their own actions are implicated.... While it’s great to see companies taking responsibility themselves and developing [more sustainable] products… how much responsibility do we want to place on the consumer? From a cynical perspective you could say 'Well why isn’t there legislation out there to stop the harmful effects of clothing?'"

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