"What do I know about branding, maybe nothing (but I did become President!)... But again, what the hell do I know?"

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What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?

— Donald J. Trump (@realDonaldTrump) April 15, 2019

I'm giving this my "modesty" tag even though it's jocular modesty. I think the rhetorical use of modesty is interesting coming from Trump, whose antagonists love to present as relentlessly, narcissistically bragging. It's still bragging, of course, but the bragging is lighthearted (perhaps too lighthearted, considering that hundreds of people died in the Boeing 737 crashes).
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